Our Focal Areas


Governance as a field of study requires attention in both developed and developing nations. It’s the medium through which the citizens seek accountability, righteous decision-making, and pro-people behaviour from elected representatives.

Through this vertical, we seek to support state governments and government agencies by delivering assistance in strategic communications, public policy, and research. Our advisory support helps augment the capacity of respective government departments, institutionalise frameworks and policies, and results in evidence-based policy making.

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Sports for Development

Sports is recognised as a great motivator to enhance the spirit of learning and leadership, especially amongst the rural children. It has a positive effect on development of young people, it promotes fair and tolerant behaviour, strengthens their self-esteem, and develops skills to master difficult situations in life. The 2030 Agenda also confirms that sports makes a significant contribution to achieving the Sustainable Development Goals (SDGs).

Our work is focused upon studying the effect of sports in shaping expression, identity, honour and economic security of tribal women and girls. We are also driving policies which further develop India’s contribution with national and international positioning of sportspersons.

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Gender equality is crucial to the very concept of achieving inclusive and sustainable development. In a way, all SDGs dependent upon the achievement of SDG 5 which seeks to ensure that women and girls across the world have equal rights and access to opportunities and are able to live a life free of violence or discrimination.

Women empowerment has been recognised as a key priority area by PDAG. We are investing our efforts to initiate change at the ground level in rural India and bring stories of empowerment, especially from tribal communities to the centre stage.

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Social Protection

Social welfare and social protection are the crucial ingredients which ensure reduction in the vulnerabilities an individual is exposed to and promotes inclusive growth.

At PDAG, a majority of our interventions and research studies focus upon tribal development and nutrition. While the former lays emphasis on documentation of tribal communities in India, along with the programs which encourage holistic development of tribal girls and women, the latter ascribes attention to eradication of malnutrition.

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The total number of internal migrants in India, as per the 2011 census, is 45.36 crore or 37% of the country’s population. This includes inter-state migrants as well as migrants within each state. Covid-19 brought to the fore, the current gaps in social welfare benefits available to a migrant worker in India.

PDAG has positioned itself at the apex of this problem. We are working with multiple agencies and state governments to realise the aim of safe and responsible migration.

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Digital Cultures

The incumbent Indian government’s flagship programme seeks to establish India as one of the world’s first digital-first economies. However, India is a diverse land wherein diversity exists in every form and size and this diverse population responds to digitisation in a multitude of ways, thereby creating different digital cultures.

We seek to analyse how different sections of the society access, employ, leverage the digital tools and which sections are left out of this spectrum creating the Digital Divide.

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Political Parties & Elections

India is celebrated as the biggest democracy in the world, giving us the ideal ground to study the many nuances of how electoral politics function in a predominantly rural set-up. Given elections are an all-consuming event, we seek to study them in an extremely detailed manner.

We have conducted multiple research to analyse voter response to different stimuli like party affiliation, campaign promise, caste and gender in electoral choices. We have also examined the role of media especially social media and misinformation in developing voter perception.

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Climate Change

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. Action against climate change forms a major part of the Sustainable Agenda 2030 and the need to start realising the tasks listed under SDG 15 along with the others is now.

Therefore, we are focusing our efforts towards analysing and pushing for climate-friendly behaviours in rural India across different terrains and target audiences by conducting mapping exercises down till the household level and linking them with climate adaptation practices.

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