We offer a comprehensive roadmap for strategic communications, providing end-to-end support from its conceptualisation to execution. Our expertise lies in disseminating vital public policy and research initiatives of governments, social media firms, multilateral organisations, and academic institutions.
Our 360-degree approach towards strategic communications brings together ends, ways and means to effectively diagnose problems, advise on the most appropriate course of action and bring coherence to communication activity. It entails end-to-end support from conceptualisation, design and strategy to media outputs and monitoring impact within the relevant space.
In 2019 and 2020, PDAG co-hosted #HerPoliticalJourney with Twitter India (Now X), a policy and communications dialogue with women-elected representatives across two Indian states, Haryana and Jharkhand. The programme consisted of a 360-degree communications campaign to drive engagement, interest and conversations around the experiences of women candidates contesting elections. This carefully crafted communications programme consisted of live broadcasting of the roundtable discussion, promotion of social media engagement, endorsements by key digital influencers and known policymakers along with intensive offline and online media coverage.
#HerPoliticalJourney was executed to drive a central discourse around increased participation of women in political, economic and social platforms, women’s rights and women’s empowerment (SDG 5.5) through the narratives of these exceptional women in politics. The program saw the active endorsement of the campaign by elected representatives, multilateral leadership (UN Women Global Deputy Executive Director and iKnowPolitics – a joint project of IDEA, Inter-Parliamentary Union (IPU), United Nations Development Programme (UNDP & UN Women), key women political representatives across India and journalists from their own official Twitter accounts. The panel discussions were further covered on regional and national TV, print and digital media platforms such as Livemint, Economic Times, News 18 Network, and more.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
